Microsoft has confirmed in a blog that they are streamlining its Copilot add-on portfolio by incoprating their specific role-based solutions into the core Microsoft 365 Copilot subscription. Starting mid-October, Copilot for Sales, Service, and Finance will no longer carry the additional $20 US per user/month premium, making advanced AI capabilities more accessible to businesses of all sizes
What’s Changing with Copilot Pricing?
Microsoft’s flagship AI assistant, Microsoft 365 Copilot, originally cost $30/user/month. Until now, specialized Copilots for sales, service, and finance added another $20/user/month, bringing the total to $50/user/month for businesses that need any of the role-specific Copilot agents. But this is about to change for the better!
To simplify licensing and lower cost barriers, Microsoft will:
- Include Copilot for Sales, Service, and Finance to Microsoft 365 Copilot users at no charge
- Distribute these agents through the upcoming Microsoft 365 Copilot Agent Store
- Maintain existing functionality and user experience for current customers.
Old vs New Pricing Comparison.
| Copilot SKU | Current Price | New Price (Oct 2025) |
| Microsoft 365 Copilot | $30 pupm | $30 pupm |
| Copilot for Sales | +$20 pupm* | $0 |
| Copilot for Service | +$20 pupm* | $0 |
| Copilot for Finance | +$20 pupm* | $0 |
| Total Price for All ($) | $90 pupm | $30 pupm |
What are Role-Based Copilot Solutions?
There a few of these already as part of the core Microsft 365 Copilot license including Researcher and Analyst but previously the deeper role based agents that also plugged into third party apps were a cost option.
With these now coming to the base license, this makes a huge increase in ROI for organisation that leverage these tools. …. We now get included:
Copilot for Sales
This is designed to empowers sellers with AI-generated insights, meeting prep, and dynamic revenue plans to drive pipeline growth.
Copilot for Service
This Copilot assists support teams by drafting case summaries, automating client communications, and updating records with contextual intelligence.
Copilot Finance
Streamlines reconciliation, anomaly detection, and report generation, integrating directly with ERP systems like Dynamics 365 and SAP.
Why Businesses and FDs should care
Reducing the Copilot bundle from $50 to $30/user/month unlocks AI for a broader set of “frontier firms”—organizations built around data, automation, and rapid iteration. Key benefits include:
- Lowered cost of entry for specialized AI assistants
- Simplified licensing and procurement via the Copilot Agent Store
- Consistent user experience across general and role-based Copilots
How to Access the New Copilot Agents
- Mid-October rollout through the Microsoft 365 Copilot Agent Store
- No additional licensing steps or fees for existing Microsoft 365 Copilot customers
- Automatic availability of role-based agents in the Agent Store UI
IT admins will be able to simply provision the agents to user groups without renegotiating contracts or updating billing settings.
Key readiness advice
- Speak to your Microsoft Copilot Partner to help your organisation conduct funded awareness and update workshops which will help you review current Copilot deployments to identify pilot groups for Sales, Service, and Finance. If you are already a Microsoft 365 Copilot customers, you will likely be entitled to funding for adoption, integration and training when you buy
- Plan training sessions that showcase real-world use cases in each domain.
Align procurement and budget forecasts to reflect a unified $30/user/month Copilot cost. - Leverage the upcoming Copilot Agent Store for centralised rollout and governance.
Why the price reduction?
By consolidating Copilot offerings and cutting role-based premiums, Microsoft is making it easier for organisations to embed AI across every function – without surprising price adjustments or complex licensing models.
Oh… And one more thing..
In true Microsoft style, there’s also a little renaming for the Copilot Studio experiences:
- When using the Agent Builder toll inside Copilot as a Microsoft 365 Copilot user, Microsoft now refer to this as “Copilot Studio Lite,”
- The full Copilot Studio experience is called…wait for it “Copilot Studio Full” .
Hmmm not a fan but there you go!
You can read more here: https://www.microsoft.com/en-us/microsoft-365/blog/2025/09/10/moving-sales-service-and-finance-to-the-frontier-with-microsoft-365-copilot/