Generative AI is now woven into the way we work both at work and home.
Whether you’re drafting content, analysing data, or simply trying to get unstuck, tools like Microsoft Copilot can be transformative – but only if you give them the right instructions.
Great prompts lead to great outcomes.
Weak prompts lead to generic, vague, or unusable results. And in a world where AI is becoming a core productivity skill (almost like Internet search was in the late 90s), knowing how to prompt effectively is quickly becoming as important as knowing how to search the web.
Don’t worry it’s not rocket science but it does take some thinking before you type or speak your prompt.
Below is a practical, real‑world guide to writing better prompts using my place of zen and peace (the Isle of Wight) as a theme throughout to give it some meaning. This is written with Copilot in mind, but this will work across any AI tool just the same.
What is an AI prompt?
A prompt is the instruction or request you give to an AI model. It can be a question, a task, a description, or a request. A prompt can also be recursive, meaning, you can ask follow on prompts as you go.
For example:
“Give me three ideas for an AI community tech workshop in Ryde on the Isle of Wight.”
The clearer and more specific your prompt, the better you will find the AI’s response.
Why Writing Good Prompts Matter
Whilst you may have an idea in your mind of what you want from your prompt/ask – your AI is not a mind reader (not yet anyway!).
AI tools like ChatGPT and Copilot work with the information (instructions) you give it. If your prompt is vague, the output will be vague. If your prompt is rich with context, constraints, and intent, the output becomes sharper, more relevant, and more actionable.
Taking a little time to create good and thorough prompts:
- reduce rework
- save time
- improve accuracy
- produce content that feels closer to what you would write
- Increase your confidence with working with AI.
How to Write Better AI Prompts
You’ll see loads of these scattered around social media, and most of these hold truth.
The aim here to simply these and give some simple advice that will improve every interaction you have with Copilot whether at home or at work.
1. Be Clear and Specific
Vague prompts produce vague answers.
Imagine you’re organising a local event. You type:
“Give me some AI event ideas “
With prompt like this, you will get generic suggestions that could apply to anywhere across any topic related to AI.
Instead, a little bit of detail can make a lot of difference:
“I’m organising a fundraising event for a coastal conservation charity on the Isle of Wight. I want to make this focused at small businesses and around Microsoft Copilot. Suggest some learning-based drop-in sessions I could run to help improve skills and knowledge around this whilst also raising money. I aim to run these in cheap to hire venues in towns like Ventnor, Yarmouth, or Sandown on the Isle of Wight”.
This prompt is much more thorough gives a Goal, Context around what I need and examples of what I am looking for, whist still giving the AI work to do.
👌Why not try the Prompts above and see the difference you get.
2. Telling is what you don’t want is Important
AI responds brilliantly to boundaries. Many of us tell Copilot what we want it to do, but we also need to pay as much attention to what we do not want it to do.
For example:
“Write a short social post for X and Facebook promoting a new ferry discount for commuters travelling between Cowes and Southampton.
Do keep it professional and concise.
Do not use emojis.
Do not use American spelling.”
These constraints help Copilot stay focussed, stay on‑brand and on‑tone.
👌Why not practice the above with something in your interest area or work?
3. Examples Make a lot of Difference
Examples are one of the most powerful prompt ingredients.
For example, let’s say you need an intro written for your next blog or newsletter and you need it written in a certain style. You can give Copilot a sample paragraph you like or point at an existing web/blog page. Watch to see how it will mirror the tone, structure, and rhythm.
For instance:
“Here’s an example of the tone I want — friendly, conversational, and lightly humorous. [or insert URL to existing post] Now write a similar intro for a guide to the best walking routes around Freshwater Bay.”
Examples act as creative guardrails.
👌Have a go - play around and have some fun. How about a different language, dialect or even as a poem!
4. Role, Tone and Audience matter
If your content is going to be read by other people, it is important to tell Copilot who those people are and how it should be written. It is also useful to give Copilot a role which can make a big difference in how it “thinks” about it’s output.
For example:
“You are an internal communications writer. Write an internal announcement for staff across our Isle of Wight offices about a new Head of Operations joining the team.
Tone: warm, optimistic, and inclusive.
Audience: a mix of office‑based and frontline colleagues, aged between 20–65.”
The AI will adapt its language accordingly.
👌Focusing on the output of the prompt when preparing content for others to consume makes it more readable and relevant. You can even try "Write multiple versions, one for my CEO, one for the Marketing Manager and one for the rest of the employees"
5. Conversations can yield better results
AI can perform multi-step tasks, but it does still need clarity. If you are not sure what the next step is (since you are exploring ideas), conversations (multi-iterative chats) work best . This is similar to how you might have a conversation with a co-worker or friend.
Below is a really simple example:
Instead of:
“List ways to promote our new cafe in Shanklin and tell me list which channels will reach tourists based on each option”
Since you might get over-whelmed with information here, why not turn it into a chat.
- First Prompt: “List ways to promote our new AI themed cafe in Shanklin.”
- Second Prompt: “Ok, I like idea number 3, can you suggest the best channels to reach tourists visiting the Isle of Wight in summer and tell my this will work.”
- Third Prompt: “Great, I need a professional post-card style image to market this. Can you suggest 3 ideas I can use”
- Forth Prompt: Generate me an image based on the first example.
This produces cleaner, more accurate results. Copilot remembers the theme of the conversation between each “turn”.
👌Try the above - see where the conversation takes you. If you like what it has produced, you could ask Copilot to create you a prompt based on the conversation you could use next time!
Treat it like a creative partner, not a robot vacuum (which I still want to get by the way!)
👌If you don't like the revised version, you can also ask Copilot to go back the earlier version.
6. Experiment, test, refine
Prompting is a skill you build through practice.
Try variations. Adjust constraints. Add detail. Remove detail.
The more you experiment, the more you’ll understand how AI interprets your instructions.
Remember: AI is powerful, but your judgment is still essential. Always review, refine, and verify — especially when using AI for public‑facing content or factual information.
👌Check out Microsoft's Prompt Coach. This can give you feedback back on your prompt or ask you recursive questions to help you build a shape a re-usable prompt.
7. Use Memory and Instructions to make prompting easier
One of the biggest shifts in how we work with AI is the move from one‑off prompts to persistent personalisation. Copilot (both Consumer version and Business Version) gives you two features that dramatically improve the quality of your outputs: Copilot Memory and Copilot Instructions.
Used well, they reduce the amount of prompting you need to do, keep your outputs consistent, and help Copilot understand you rather than just the task in front of it.
7.1 Copilot Memory: teach Copilot what matters to you
Memory lets Copilot remember stable, long‑term information about you or your work so you don’t have to repeat it every time.
Think of it as giving Copilot the background context you’d normally give a new colleague in their first week.
For example, you might store:
- the tone you prefer for public‑facing content
- your role and responsibilities
- your organisation’s audience
- your writing preferences (like your preference for hyphens)
- recurring details you use in content
This means you can stop repeating things like:
“Write this in a professional tone without emojis.”
“Keep the language accessible for a mixed audience.”
“Use UK spelling.”
Instead, Copilot already knows what you like.
Example:
If you regularly create content for local audiences, you could store:
“I work with organisations across the Isle of Wight, so when I ask for examples, keep them relevant to local towns like Newport, Ryde, Cowes, and Ventnor.”
“Remember that when I am planning an event, I will always need a marketing hook to sell the event to my audience who are small business owners”.
Now, when you ask Copilot for event ideas, marketing examples, or case studies, it automatically localises them without you having to specify it every time and since you asked it to always give you marketing hooks – it will do so too!
👌Have a go adding things to Copilot Memory. These are personal to you and you can view and delete them from the Copilot Settings or simply tell Copilot not to remember that "thing" any more.
7.2 Copilot Instructions: set the rules of engagement
If Memory is about who you are, Instructions are about how you want Copilot to behave.
Instructions let you define:
- your preferred writing style
- how formal or informal you want responses
- how detailed you want explanations
- whether you want step‑by‑step reasoning
- How Copilot should structure outputs
This is especially powerful if you produce a lot of content or work across teams. These do not replace your prompts, but they reduce the number of times you tell it the same thing so help make your prompts more focussed on the ask or task.
Example
You might set an instruction like:
“When I ask for travel or tourism examples, prioritise locations on the Isle of Wight and keep suggestions practical for visitors.”
Or:
“When generating blog content, keep the tone friendly, clear, and audience‑first and always in UK english.”
Now Copilot behaves consistently across tasks, without you having to restate your preferences.
👌Instructions can be simple of really in-depth. My advice is to keep them generic otherwise they can negatively impact your day to day prompting. If you always ask for bullets, that is what you will get unless your prompt explicitly states otherwise!
7.3 Why Memory + Instructions matter for better prompting
Together, these features:
- reduce repetitive prompting
- improve consistency across your content
- help Copilot understand your context
- make outputs feel more like your voice
- save time on every interaction
And crucially, they allow you to use shorter, simpler prompts because Copilot already knows the background and how you like it to work.
Instead of:
“Write a LinkedIn post about our new community workshop in Ryde. Keep it friendly, avoid emojis, use UK spelling, and keep it under 120 words.”
You can simply say:
“Write a LinkedIn post about our new community workshop in Ryde.”
Copilot fills in the rest because you’ve already taught it how you work.
Final Thoughts
Prompting or “Prompt Engineering” can be over-whelming but it is really just about planning what you want to achieve. Clear, specific instructions unlock better results, save time, and help you work smarter.
As tools like Copilot become a standard part of our daily workflows, the ability to prompt effectively is becoming a core digital skill. Investing a bit of time in learning and practising how to prompt well now will pay dividends across your work, creativity, and productivity.
If you’re helping teams adopt Copilot, training them in prompt‑writing — and showing them how to use Memory and Instructions — is one of the highest‑value steps you can take. And if you’re experimenting on your own, keep refining — the more you play, the better you get.

















