Cisco Live 2025 is happening this week in San Diego (after five years in Vegas) with around 22,000 attendees. As you’d image from any tech event at the moment, the focus was very much AI with the theme being summed up as “All AI, all the time”. Throghout the Day 1 keynotes, Cisco’s message was clear: the “agentic AI era” is upon us, and Cisco is positioning itself as the infrastructure backbone to support service providers, cloud providers and enterprises of this new age.
Cisco’s President and Chief Product Officer Jeetu Patel set the tone with a bold analogy: “The way that you should think about us is like the picks and shovels company during the gold rush. We are the infrastructure company that powers AI during the agentic movement,”
…….In other words, while everyone’s chasing AI gold, Cisco’s approach is to providing the bedrock tools to dig for it – unveiling new innovations spanning networking hardware, unified management software, security, and collaboration tools, all infused with AI.
I wasn’t able to attend the event myself, but here’s my break down the top announcements and innovations from the live streams I watched. Let me know what I have missd 🙂
The “Agentic AI” Era
Cisco Live’s buzzword was undoubtedly “Agentic AI.” Cisco sees a shift from basic chatbots to autonomous agents that don’t just answer questions, but perform tasks and jobs on our behalf. As Jeetu Patel said in the keynote “The world is moving from chatbots intelligently answering our questions to agents conducting tasks and jobs fully autonomously. This is the agentic era of AI”.
Like many of the other tech giants, their view is that in this fast moving era, billions of AI agents could be working for us behind the scenes, which “will soar” the demand for high-bandwidth, low-latency and power-efficient networking in Cloud Providers and Private Hosted data centers.
Cisco’s key mesage here is that they are here to help organisations and providers meet this demand. “Cisco is delivering the critical infrastructure for the AI era — secure networks and experiences, optimized for AI that connect the world and power the global economy“.
Cisco CEO Chuck Robbins said that “no organisation can hire limitless people to tackle increasing IT complexity and cyber threats – instead – machines must scale to share the burden”. He went on to say how Automation and AI-driven operations are not just nice-to-haves; they’re becoming essential and every business is looking to invest and build here and it will only accelerate in pace and scale.
Cisco also set out to explain that “generative AI” and “agentic AI” have different effects on the infrastructure needed to support them. Generaive AI creates sporadic spikes in demand, but Agentic AI creates sustained perpetual demand for inferencing capacity. This means that for agentic AI, networks and Cloud data centers need a continuous heavy-duty upgrade to what they run on today. Cisco expect that many will large enterprises, those setting out to build their own “AIs” and of course Service and Cloud Providers will likley need to “re-rack the entire datacenter and rebuild the network” to handle these new AI workloads.
One Unified Plartform to Manage it all
As (a long time ago) IT Sys Admin, I remember how managing networks used to sometimes feel like herding cats – multiple dashboards for switches, routers, security, cloud, etc., all siloed.
Cisco has now announced Cisco Cloud Control, a new unified management console intended to “drive all its networking, security, and observability tools” from one place. In a nutshell, Cloud Control is Cisco’s approach to bring all those separate management tools into a single pane of glass – making it easier for network admins and giving a Cisco Customers a cohesive platform to showcase it’s new AI innovations in one place.
Of course Cloud Control is AI indused too. There is an AI Assistant that lets IT teams query their infrastructure in plain English. Here they could ask (as per their demo) “Hey Cisco, why is the Wi-Fi slow on the 4th floor?” and get a useful answer.
To achieve this, Cisco are using a new custom large language model trained on decades of Cisco networking knowledge (like an AI powered CCIE) to provide expert guidance. Cisco showed off a new AI Canvas (an “agentic” interface) that auto-generates relevant dashboards that work together to help identify issues, suggest fixes, and even implement changes – with human approval gating the final step. In short – you describe a problem, and the system brings forward the relevant controls and data needed to solve it, all guided by Cisco AI.
Despite the cleverness, Cisco’s message is with Cloud Control was just about AI for AI sake – it is designed to address real IT headache by combining formerly separate mnagement planes and interfaces into one.
Cisco also announced they are unifying management for their Catalyst and Meraki product lines (switching and wireless) into this single console, with common licensing too.
Overall, the message is that whether it’s campus networks, branch, data center, or cloud, Cisco goal is is to centralise control and inject AI assistance across them all, leading to smarter and simpler unified operations.
Splunk also got a mention – with Cisco talking about how ThousandEyes and Splunk analytics will also be able to integrate into this platform to give end-to-end visibility – from user device to application. This is part of a broader “One Cisco” vision of an integrated portfolio for networking, security, collaboration, and observability.
Net Hardware: Faster, Smarter, and Built for AI
It wouldn’t be Cisco Live without new hardware – and this year, Cisco delivered a loads of it. Recognising that AI workloads are putting unprecedented demands on Service provider and Cloud networks, Cisco unveiled a lineup of new switches, routers, and wireless devices which all give higher throughput, low latency, and security by design. This inlcuded:
- Campus Switches (C9350 & C9610): Designed for campus networks and powered by its custom Silicon One chips – they boast a huge 51.2 Tbps of throughput and sub-5 microsecond latency, with quantum-resistant security built in. These are designed to handle “high-stakes AI applications” at the network edge.
- Secure Branch Routers (8100, 8200, 8300, 8400, 8500 Series): To connect sites and users to AI resources, Cisco have unveiled these new Secure Catalyst Routers for branches. These are all-in-one boxes that combine SD-WAN, SASE (Secure Access Service Edge) connectivity and next-gen firewall. Cisco say they will deliver up to 3× the throughput of the previous generation too. Why? Cisco is converging networking and security at the WAN edge so that adopting AI doesn’t open new holes in your defenses.
- Wi-Fi 7 (Cisco Wireless 9179F): – see new APs, tailored for stadiums and large venues. These APs support the latest Wi-Fi 7 standard bringing multi-gig speeds and better reliability and integrate Ultra-Reliable Wireless Backhaul (URWB) technology alongside Wi-Fi in one device. That means an access point can also serve as a highly reliable wireless bridge/mesh link, useful in places where running fiber/cable is hard.
- Ruggedised Switches for Industry 4.0: To support AI at the edge – in places like factories, oil rigs, smart cities – Cisco unveiled 19 new rugged switches built to withstand harsh environments. These come in various form factors (tiny DIN-rail mounts, hardened casings, etc.) to fit into industrial sites where conditions are extreme. Interestingly, Cisco integrated that URWB wireless tech here too, meaning you can have a unified wireless fabric that covers both IT and OT (operational tech) environments via a combination of Wi-Fi and wireless backhaul. In plain terms, these rugged switches + wireless combos let factories and outdoor facilities achieve high-density, reliable wireless coverage as part of one unified infrastructure.
- Powered by Cisco Silicon One: All Cisco’s hardware announcements reinforced a key point: networking and security are fusing together in Cisco’s strategy. All new switches and routers all come with baked-in security features (from Hypershield to post-quantum crypto) rather than treating security as an add-on. Jeetu Patel emphasised, that the future is about networks that are programmable and adaptable – Cisco’s own Silicon One custom chips are a big part of that story because it means that Cisco can update these devices for new AI workloads via software without needing to build a new chip and device. This is a major compete play and USP for Cisco.
Security in the AI Era: Zero Trust, Everywhere, All at Once
All the AI in the world won’t help if your business if your network isn’t secure. Cisco used this approach to double down on its message that security must be woven into every layer of the network, especially as AI opens new frontiers (and potentially new threats). In the agentic AI era, Cisco said that attackers will leverage AI, meaning threats could become faster and more sophisticated. The answer? “Secure by design” infrastructure and a unified security architecture that can handle the scale of AI-fueled operations.
As a result Cisco introduced a new network security blueprint anchored by what they call the Hybrid Mesh Firewall and Universal ZTNA (Zero Trust Network Access). They represent a concerted effort to integrate security across all users, devices, and applications more seamlessly including:
- Hybrid Mesh Firewall: Annouced earlier this year, Cisco’s next-gen firewall for the AI era, acts as a distributed security fabric spanning your whole environment. It brings together Cisco’s own firewalls and even third-party firewall integrations into one cohesive system to to enable zero-trust segmentation everywhere – from your data center core, across clouds, out to branch offices and all the way to IoT devices at the edge. The goal is that every part of the network becomes a security enforcement point, tightly coordinated.
- Universal ZTNA: Cisco’s Zero Trust Network Access solution, now branded “Universal” because it aims to cover any user or device, anywhere. Universal ZTNA provides secure, identity-based access to applications, whether users are on the corporate LAN, at home, or on a mobile device. It extends the zero-trust mode to hard-to-manage endpoints and ensures a unified policy follows the user. For example, whether JimBob from accounting logs in from the office or from a coffee shop Wi-Fi, the system continuously verifies his identity and device posture before granting access to the finance app. The synergy here is that integrating ZTNA and the distributed firewall, Cisco can tightly control user-to-app connections and even monitor the traffic between services, all under a zero-trust philosophy.
Beyond hardware, the cloud-based Cisco Security Cloud got enhancements to help secure those emerging AI workflows. Their platform can now better secure interactions involving AI agents, using tools like Cisco AI Defense (which monitors AI model operations for tampering or misuse) as part of a “Secure AI Factory” concept co-developed with NVIDIA.
Their integration of Splunk also got a mention, where they demonstrated deeper Cisco + Splunk integrations for security analytics – such as sending security events and network telemetry into Splunk’s SIEM and using Splunk’s AI-driven insights to automate responses via Cisco’s tools.
Webex: Smarter Meetings, AI Helpers, and Cameras with a Brain
Cisco did also announce a series of Webex updates with more AI coming into Webex in ways that aim to make meetings less of a chore and customer service more efficient.
- Jira Workflow Automation in Webex: For native Webex meetings, this can listen for action items discussed in a meeting and automatically create Jira tickets for them. For example, if during a team call someone says “I’ll update the budget doc next week,” the AI will note that and generate a task in Jira , Monday.com or Asana – fill in your project tool) assigned to that person. It will even capture the context by attaching relevant portions of the meeting transcript or recording. Cisco touted, the integration can also update Jira tickets in real-time if status changes are mentioned in meetings – so, if the team says “the server migration is completed,” the AI could move the Jira task to “done” and note the discussion. It’s like having a diligent virtual project manager in every meeting, so humans can focus on discussion rather than note-taking.
- Webex AI Agent for Customer Self-Service: They announced enhancements to the Webex AI Agent – to make it easier to deploy and more powerful. Tgherenis a new set of prebuilt, industry-specific templates – out-of-the-box chatbot templates tailored for industries like healthcare, finance, retail, etc. Instead of a generic bot that has to be trained from scratch, Cisco provides a starting knowledge base (e.g., a healthcare template might know common questions about insurance, appointments, privacy rules, etc.). This can significantly speed up creating a virtual agent and leads to more relevant answers since it’s contextually aware of the industry. Cisco are also enabling these AI agents and features for on-premises deployments as well.
Conclusion
Cisco is all-in on AI, not by making its own AI apps, but by supercharging the underlying tech that makes AI possible.
Cisco seem fully aware of the challenges businesses face with emerging technologies. – whether it’s handling the flood of data and compute that AI workloads generate, securing a more complex threat landscape, and having a true end to end view on the user experence – Cisco is positioning itself as the enabler (and problem-solver) and has signaled it’s not sitting on the sidelines of the AI revolution.
The narrative of “One Cisco” came through strongly: networking, security, collaboration, cloud, and services all interlinking to form a complete platform for the AI era. Cisco is offering a very compelling toolkit for enterprises: blazing-fast hardware to move AI bits, smart software to manage it with minimal hassle, and built-in security every step of the way.
Cisco wants to be “the infrastructure company that powers AI” – the dependable partner under the hood while everyone chases AI magic. By unifying its platforms and injecting AI into network operations, Cisco is making a play to stay indispensable in this new era.
Jeetu Patel – Cisco.