Cisco Webex One 2024 Keynote: “Experiences Amplified”

The Webex One 24 opening keynote was a showcase of Cisco’s commitment to revolutionising the way organisations collaborate and connect. It highlighted several new announcements, renewed partnerships and AI innovation across their portfolio which will continue to innovate the “future of work”.

This blog summarises my key highlights from Cisco’s fifth annual Webex One event. This year’s theme focussed on the transformative power of AI and human connection. Senior Cisco execs, including Aruna Ravichandran and Jeetu Patel, opened by discussing the latest AI innovations and their impact on customer and employee experiences and of course used the event to showcase new technologies and products from Cisco as well as new and extended partnerships with key vendors including Apple and Microsoft.

Cisco emphasised the integration of AI into (all) their products, the importance of secure and smart workplaces, and the future of seamless collaboration. They also introduced new technologies like the autonomous Webex AI agent and Cisco spatial meetings for Apple Vision Pro, showcasing their commitment to enhancing productivity and connectivity.

“Don’t worry about AI taking away your jobs, but worry about people who use AI effectively” | Jitu Patel

Aruna Ravichandran, Cisco’s Senior Vice President emphasised the importance of human connection and creativity in the transformative world of AI, highlighting the event’s focus on groundbreaking AI innovations and customer experience.

Jeetu Patel, Cisco’s Executive Vice President, talked about the “seismic shift in AI“, noting that while AI has brought significant momentum and pockets of impactful change, for the most, our lives have not yet materially changed. He said that he sees a dramatic change in the next decade, emphasizing the potential of agent-based technologies to redefine and reshape jobs and workflows fundamentally.

Let’s look at a few of these in more detail.

Cisco’s AI Strategy

Cisco’s AI strategy is focussed on integrating AI natively into their products, providing AI infrastructure, and ensuring AI security. Jeetu Patel talked passionately about the importance of AI-ready data centers, modern networks and AI aware security as well as what he called “future-proof workplaces”, and resilience in operations, driven by AI and data. Cisco unveiled new AI-driven features across their Webex collaboration suite, designed to make virtual meetings more intuitive and productive. These enhancements included real-time language translation, advanced noise cancellation, and AI-powered meeting summaries, ensuring that every participant can stay engaged and informed as well as work with Apple and Microsoft integration and connectivity.

Building Future Proofed Workspaces

Cisco talked about the importance of seamless integration across various platforms. They said they are introducing new APIs and partnerships that will better enable Webex and their meeting spaces technologies to integrate more effortlessly with other tools and applications, providing a unified and streamlined user experience, including with Microsoft Teams. Cisco aims to continue to raise the standard of what the workplace with secure campus and branch networking, smart building technology, workplace security, and seamless collaboration should look like something they see themselves having a unique industry advantage of.

“Our goal is to make every meeting as productive and engaging as possible, no matter where you are in the world.” | Jeetu Patel | Cisco VP

Cisco said the focus is on creating productive, automated, and secure environments for employees to work from anywhere. Cisco also showcases its advancements in spatial meetings, emphasizing the importance of human connection in AI-driven interactions – with a differentiated focus on creating immersive and engaging meeting experiences that feel as intimate and effective as in-person interactions.

Autonomous Agents in Webex Contact Centre

Cisco also introduced their upcoming autonomous Webex AI agent, designed to enhance self-service in contact centers. This AI agent combines conversational intelligence with generative AI and integrates with back-office systems to deliver personalized outcomes, reducing the need for human agents. The demo showed some advanced autonomous (AI Agents) enhancing customer self-service – combining conversational AI with generative AI along with integrates with back-office systems and processes like HR and Finance.

Extended Partnerships

Cisco discussed extended partnerships with both Apple and Microsoft, emphasizing their collaborative efforts to enhance technology and user experience and to meet customers where they are. These partnerships emphasize Cisco’s commitment to interoperability and enhancing user experiences across different (in some cases, competitive) platforms.

Cisco said that their Cisco Room devices for Microsoft Teams have become the fastest-growing Microsoft Teams Room solution in the world with over 3,000 customers now leveraging Cisco technology to power their Microsoft Teams investment.

Cisco’s long-term relationship with Apple was discussed and references made to Cisco technology being integral to Apple’s product development. The keynote highlighted the collaboration between the two including the development of the Apple Vision Pro, which integrates Cisco’s Webex for immersive 3D meetings

An AI powered Sustainable Future

High on the agenda was Cisco’s commitment to sustainability which was a key theme through the keynote. Cisco introduced new features aimed at reducing the environmental impact of virtual meetings, such as energy-efficient data centres and tools to measure and offset carbon footprints.


Did you attend Webex One or watch it remotely, what did you find of interest and what did you hope you’d see but didn’t?

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