I feel I must congratulate Cisco on the annoucement of their new partner and customer centric Enterprise Agreement.
Simple and Inclusive
This looks and feels like one of the simplest yet powerful subscription based licensing programmes in the channel… at a time when “other” major vendors seem to be struggling to get a model right that is fair and offers value to both customer and partners regardless of size.
Consistent across their solution portfolio
When fully available in early 2022, Cisco will make their full portfolio of services available through a single agreement rather than the current multiple EAs with different terms, rules and portals they have today. Instead the EA will cover all five of Cisco’s solution areas – application infrastructure, networking infrastructure, collaboration, security and services.
Helps make it easy for customer to buy solutions across the stack
This new EA will dramatically simplify purchasing and selling as it creates one program and one experience for everything Cisco do and aligned to their product portfolio.
For example, Cisco has been beating the drum hard with the concept of “full stack observability”, which is growing in importance in this multi-cloud centric, highly mobile and hybrid world.
To make this a reality, customers, need to buy products across multiple technology and solution stacks, including services like AppDynamnics, ThousandEyes, Intersight etc., but this new should make it much easier for partners to sell and for customers to buy.
#cisco #collaboration #ciscopartner #security #partners #customers #subscription