Microsoft has annouced and launched (starting today) Microsoft Start, which is a new(ish)/revamped personalised news service which pulls together personalised and targeted news and information from the Microsoft anews Service (MSN) and from “more than a thousand” other publishers.
Microsoft Start will be available via the web at MicrosoftStart.Com, from the Microsoft Edge “new tab” page, Windows PCs, tablets and mobile devices and will provide a consistent yet personalised feed with news feeds and stories coming from a over a thousand selected publishers, which will be fine tuned as users like or dislike content or content types that appear in their feeds as Microsoft Start learns more about the user.
“Microsoft Start brings new technology to content experiences, including Microsoft’s latest advancements in AI and machine learning, coupled with human moderation, to help people stay up to date with information that is personalized for their interests.”Liat Ben-Zur | Microsoft CVP
You can read the official annoucement from the Microsoft blog here:
Get started with MicrosoftStart
The Start experience currently looks and feels familiar (I’d almost go as far as saying the same) as the existing MSN service. Users can customise Start by clicking on the “Personalize” button which will allows access to managing interests and tweaking the types of news recommendations the service provides.
Microsoft Start seems to be a combination of a number of different Microsoft services, including Cortana and MSN. For example the Cortana app (as it was) was able to use AI and Machine Learning to determine your interests and display the latest “useful” news and headlines in the feed, as well give you travel time estimates based to meetings based on your location.
Microsoft Start has adaptive “cards” similar in some ways to the old “live tiles” in Windows 8-10 and the widgits in Windows 11 today. These cards provide updates to things like local weather, breaking news, finance, traffic, and sports etc.
The experience on Edge is pretty much no different to the current MSN one and the http://microsoftstart.com url even redirects you to https://www.msn.com but I expect this will change over the next few days as the service rolls out.
Microsoft do say though that Microsoft Start doesn’t replace MSN.com, and the dedicated Microsoft News app for Windows 10 and Windows 11 will continue to exist for the time being.
Why the name change?
You’ve got me on this one….
Microsoft haven’t offically revealed why they have brought in a brand new name for the service. Microsoft News Service (MSN) worked for me (like Apple News, or Sky News or BBC news) it was it was and did…
I’m sure we will find out more at somepoint though… There’s always a reason after all..
Microsoft Start is live now at MicrosoftStart.com, and is live on the Microsoft Edge new tab page (try it), the News and interests taskbar thingy on Windows 10, and also in the Widgets app IN Windows 11.
In the coming days, the Microsoft News app on Android and Apple iOS will be updated and rebranded to Microsoft Start (so don’t confuse it with something else!) .
What do you think of the new service?
What do you think of the name change?